News and Exhibitions


Choosing Keeping presents its favourite Japanese fountain maker 

Join us for an exclusive event for fountain pen lovers and collectors

6 FEBRUARY 2020  6-8PM

Always keen to give our customers an insider’s view into the stationery world, Choosing Keeping is delighted to host Platinum, one of its favourite pen makers from Japan, for a special evening of exclusive insights into the company archive and manufacturing history at our shop premises.

Platinum’s latest high-tech and highly guarded secret new fountain pen in 5 exciting colours will be revealed and available exclusively at Choosing Keeping one month after the launch.

This is a rare opportunity to meet the Platinum team, travelling especially from Japan to hand deliver and showcase 10 historical rare pens from their archive. These pens, seldom taken out of the company vaults, will shed light on Japanese fountain pen making often off limits and a mystery to Western audiences.

The historical pens will accompany a wide range of Platinum’s most exclusive pens from its present day catalogue many of which are rarely seen outside Japan. Urushi lacquer, exotic and rare woods, pearl inlays, celluloid are all luxurious materials fundamental to Japanese fountain pen production and which can only be produced by a handful of in-house artisans in very small quantities. To be able to handle, try and see these design writing implements in person should delight any fountain pen or design buff.

Discover Platinum’s 100 year Anniversary pen “The Prime” - a pen made of solid Platinum limited to 100 pieces worldwide.

Enjoy a complimentary Choosing Keeping x Platinum goodie bag with any purchase a fine writing Platinum fountain pen. The goodie bag includes: a Choosing Keeping x Platinum notebook, ink made with water from Mt Fuji and special edition tote bag.

Platinum Company Profile 

Inspired by early fountain pens produced in the West, notably by Waterman, Shunichi Nakata set out on a mission to produce and sell his own Japanese domestic counterpart. In 1924 he establishes Nakaya Seisakusho (later to become Platinum Pen) in Ueno, Tokyo. Platinum came to be known as one of the major fountain pen makers in Japan and throughout the 20th century broke new ground both in design and technological achievements. Today thanks to close supervision of its production and quality control, it is undoubtedly among the finest companies for the craftsmanship of fine writing implements in Japan and worldwide. 



PRIVATE VIEW 14th  NOVEMBER 2019 5-8pm


From the sublime to the ridiculous, Choosing Keeping presents its own curated and extensive selection of Christmas ornaments from around the world inspired by victorian and Black Forest traditions.

Who will grace the branches of your Christmas tree this year? Will it be the Queen of England, a small farmyard animal or Krampus, the evil Christmas devil? Whatever your heart desires, in the form of a handblown glass ornament, you will surely find it at Choosing Keeping this Christmas.

No subject matter has been left unturned in this year's selection of fine hand-blown glass ornaments: cute pets, angels and demons, international cuisines, even Brexit are covered for all your bauble needs. These will be available only in store. Please come to our opening reception on November 14th 5-8pm for a 10% discount.

Our selection of Christmas cards is ever expanding - Christmas cats, religious kitsch, sober and elegant for professional use, we have all these bases covered. These can be ordered my mail order here.

All the best gift wrap available, modern and simple, ornate and full-kitsch, we have been seeking high and low for the best patterns out there for you to choose from. We offer competitive pricing for bundles of 5, 10, 50 and 100 sheets. Find available bundles for mail order here.




A presentation of decorative boxes featuring a vast collection of papers and ephemera

The first in a new series of exhibitions at Choosing Keeping, presenting exquisite stationery related items handmade by some of the finest and undiscovered craftspeople worldwide.

Ann Hepper has a passion for boxes - if she’s out visiting a museum or out shopping; paintings, posters, and patterns trigger her internal box-making dialogue : “is it boxable?”

Choosing Keeping is honoured to present the largest collection ever of Ann Hepper boxes, in her first UK solo exhibition, exploring themes of the British Regency period in architecture, fashion, formal gardens, and domestic objects. Expect some surprises and delights, Hepper is known for her witty use of external and internal papers, revealed in a tongue-and-cheek play of papers.

Originally from Ireland, Hepper has been living in Florence for over 50 years where she trained in book restoration at the Biblioteca Nazionale Centrale. After working both for Harvard at Villa I Tatti and for the German Kunsthistorisches Institut, in their art manuscript department, Hepper digressed into box making, eager to inject her own sense of humour, colour and imaginative spirit into the bookbinding field. Her boxes have been sold internationally, often bespoke on commission. 

Exhibitions runs from 4th - 10th October 2019 at 21 Tower Street.

Closest Tube: Leicester Sq / Covent Garden

All boxes will be for sale, each one-of-a-kind.