Address: 21 Tower Street, London WC2H 9NS

Opening Hours:

Open 7 days a week

Monday - Saturday: 10.30am to 6.30pm

Sunday: 11am to 5pm

Closest Tube: Leicester Square

General Inquiries:
0207 613 3842


Choosing Keeping 
presents its favourite Japanese fountain maker

Please join us for an exclusive event for fountain pen lovers and collectors

6 FEBRUARY2020 6-8PM

Always keen to give our customers an insider’s view into the stationery world, Choosing Keeping is delighted to host Platinum, one of its favourite pen makers from Japan, for a special evening of exclusive insights into the company archive and manufacturing history at our shop premises.

Platinum’s latest high-tech and highly guarded secret new fountain pen in 5 exciting colours will be revealed and available exclusively at Choosing Keeping one month after the launch.

This is a rare opportunity to meet the Platinum team, travelling especially from Japan to hand deliver and showcase 10 historical rare pens from their archive. These pens, seldom taken out of the company vaults, will shed light on Japanese fountain pen making often off limits and a mystery to Western audiences.

The historical pens will accompany a wide range of Platinum’s most exclusive pens from its present day catalogue many of which are rarely seen outside Japan. Urushi lacquer, exotic and rare woods, pearl inlays, celluloid are all luxurious materials fundamental to Japanese fountain pen production and which can only be produced by a handful of in-house artisans in very small quantities. To be able to handle, try and see these design writing implements in person should delight any fountain pen or design buff.

Discover Platinum’s 100 year Anniversary pen “The Prime” - a pen made of solid Platinum limited to 100 pieces worldwide.

Enjoy a complimentary Choosing Keeping x Platinum goodie bag with any purchase a fine writing Platinum fountain pen. The goodie bag includes: a Choosing Keeping x Platinum notebook, ink made with water from Mt Fuji and special edition tote bag. 

Platinum Company Profile 

Inspired by early fountain pens produced in the West, notably by Waterman, Shunichi Nakata set out on a mission to produce and sell his own Japanese domestic counterpart. In 1924 he establishes Nakaya Seisakusho (later to become Platinum Pen) in Ueno, Tokyo. Platinum came to be known as one of the major fountain pen makers in Japan and throughout the 20th century broke new ground both in design and technological achievements. Today thanks to close supervision of its production and quality control, it is undoubtedly among the finest companies for the craftsmanship of fine writing implements in Japan and worldwide.